Diageo set to review media
Drinks giant Diageo is reviewing its media agency arrangements, Mumbrella can reveal. Diageo’s brands include Smirnoff, Johnnie Walker, Jose Cuervo, Baileys and Guinness, Diageo is currently with Mindshare, which has been its agency for the last 10 years. Mumbrella understands that the review is part of Diageo’s global policy of reviewing its agency relationships every five years.
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